KPIs every creative professional should know

In this episode, I discuss five sets of key performance indicators every creative agency owner needs to know.

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Talking points

• The three kinds of KPIs
• Why creative agency owners should be familiar with each kind of KPIs
  
• Five sets of KPIs and how creative agency owners can use them in their own businesses and in their customer work
  
• How creative agency owners can use KPIs to make a business case for working with them